If you’re creating social media content that needs to stand out in crowded feeds, here’s how to choose the best social media video editor to make your posts shine.
Video content has been the lifeblood of social media engagement since platforms like TikTok, Instagram, and YouTube Shorts came along. That’s when we started consuming content in a whole new way. Whether you’re a seasoned creator looking to level up your production quality or just getting started with video marketing, having the right editing tool can make all the difference between content that goes viral and posts that fade into obscurity.
Creating video ads is also crucial to a comprehensive video marketing strategy, helping businesses and content creators build their audience.
In this article, we’ll show you how to incorporate innovative video editors into your content strategy and give a detailed breakdown of seven powerful tools that are often overlooked but offer exceptional capabilities for creators of all skill levels.
What makes a video editor ideal for social media?
A few critical factors are at play when selecting an editor for your social posts. Here are the key ones to consider:
-
Ease of use. The interface should be intuitive enough to produce professional-quality videos without extensive training or technical expertise.
-
Platform optimization. Your editor should produce videos optimized for social media platforms and allow you to create and edit videos to enhance engagement easily. Your content will look professional on TikTok, Instagram, or YouTube.
-
AI-powered features. Tools like auto-captioning, text-to-video generation, and AI-driven editing can significantly streamline your workflow and save you precious time.
-
Collaboration tools. For teams or agencies managing multiple clients, the ability to collaborate on projects is crucial for maintaining consistency and meeting tight deadlines.
Top picks for the best social media video editors in 2025
Using an online video maker can significantly enhance your ability to create engaging and high-quality content for social media, even if you lack professional experience. We’ve picked out seven of the best video editors for social media. Here’s a closer look at each one:
1. RIPL
Ripl is a cloud-based video editor designed for businesses to create engaging social media content. It has customizable templates for various occasions, automatic hashtag suggestions, and built-in analytics to track campaign performance. It’s perfect for creators who need to publish regularly. Ripl is ideal for creating video ads to enhance social media marketing strategies. Ripl supports mobile devices, so you can create and schedule posts on the go without being tied to a desktop.
RIPL Pricing:
You can try Ripl for a week for free. You have options for monthly or yearly plans.
-
The Premium Plan ($13.75/month billed annually) features professional templates, content ideas, consistent branding, free stock assets, multi-device creation, one-click sharing, royalty-free music, scheduling, team collaboration, multiple business management, and fast customer support.
-
The Base Plan ($12.99/month) has fewer features but still offers professional templates, content ideas, branding tools, free stock assets, multi-device creation, one-click sharing, and royalty-free music.
Pros and cons
Ripl is easy to use, even for complete beginners. It has a wide variety of templates for quick video creation. Features like hashtag suggestions and scheduling are beneficial for maintaining a consistent posting schedule.
However, videos are limited to 30 seconds, which can be restrictive for some content types. There is no free plan, which may deter small businesses with tight budgets.
2. Wave.video
Wave.video is an all-in-one video marketing platform that combines video editing, hosting, live streaming, and a content calendar. It offers extensive features such as customizable templates, access to professional video clips, stock libraries, text overlays, and seamless social media integration for creators who need a comprehensive solution.
Wave.video Pricing:
-
The Free plan ($0/mo) has basic features and watermarked content.
-
The Streamer plan ($16/mo) has 5-minute videos and improved live streaming.
-
The Creator plan ($24/mo) has 30-minute videos, 200M stock assets, and advanced editing features.
-
The Business plan ($48/mo) includes 2-hour videos, advanced live streaming capabilities for up to 12 guests, and 500GB storage for comprehensive video marketing needs.
Pros and cons
Wave.video has comprehensive features for video editing and marketing. It has access to millions of stock assets and royalty-free music, which is ideal for creating platform-specific videos optimized for each social network.
However, advanced features require paid plans. The free plan includes watermarks on videos, limiting professional use.
3. Animaker
Animaker delivers a breakthrough AI-powered platform for creating animation and live-action videos. It is designed for users across the skill spectrum, from non-designers to professionals. Animaker offers advanced features appreciated by professional video editors, facilitating a wide range of video projects. This comprehensive solution serves organizations of all sizes, from early-stage startups to Fortune 500 companies looking to stand out with animated content.
Animaker Pricing:
Animaker offers tiered pricing with annual savings of up to 45%:
-
Basic ($15/mo) includes 10 AI generations monthly and 5-minute videos.
-
Starter ($25/mo) extends to 20 AI generations and 15-minute videos with premium features.
-
Pro ($43/mo) provides 30 AI generations, 30-minute videos, and commercial rights.
-
Enterprise (custom pricing) delivers unlimited video length, 500 yearly AI generations, team collaboration tools, and dedicated account management.
Pros and cons
Extensive animation capabilities make this tool stand out, such as auto lip-sync and character customization, collaboration support for team projects, and affordable pricing for small businesses and individual creators.
However, the 5-minute video length limitation in the basic plan and the need to upgrade to higher-tier plans for advanced features are notable drawbacks to consider.
4. VistaCreate
VistaCreate (formerly Crello) is another graphic design tool that supports video creation. It’s ideal for creating short promotional videos that capture attention quickly without requiring extensive editing knowledge. VistaCreate is perfect for creating social media video posts that drive engagement.
VistaCreate Pricing:
VistaCreate offers two pricing tiers:
-
Free Starter plan featuring 100K+ design templates and 10GB storage.
-
The Pro plan is $10/month (with a 23% savings on annual billing). It includes 200K+ premium templates, background removal, 170M+ media assets, 100 monthly AI generations, unlimited storage, team accounts, and additional professional features like version history and HD downloads.
Pros and Cons
One of VistaCreate’s strengths is its user-friendly interface with drag-and-drop functionality. Its extensive library of templates tailored for specific social media platforms is also a big plus. This is perfect for brands that need to maintain a consistent visual identity.
That said, VistaCreate is better suited for short-form content than long-form videos. And while it has some advanced video editing features, they may not be as robust as those in dedicated editors.
5. PromoAI
PromoAI is an intelligent video creation platform that uses AI to generate, schedule, and publish content across all your social channels. It streamlines production with idea suggestions, media management, and professional video creation to maintain brand relevance. It is a powerful video editing app for creating high-quality promotional content.
PromoAI specializes in product videos, particularly for Amazon listings, and saves resources through conversational editing that requires no specialized skills. It delivers complete campaign management with direct social media posting capabilities, AI-generated content descriptions, and Getty Images-backed royalty-free licensing for copyright protection.
PromoAI Pricing:
PromoAI offers four tiered pricing options for its PromoAI video creation platform:
-
Basic ($59/month) for individuals with no AI videos but 10 premium Getty clips.
-
Standard ($119/month) with 30 AI videos and 300 premium clips.
-
Pro ($399/month) featuring 300 AI videos, 3,000 premium clips, and reselling rights.
-
Business (custom pricing) with unlimited AI videos, premium clips, storage, and branding options.
Pros and Cons
One of PromoAI’s strengths is its focus on creating promotional content with high-quality outputs. Its easy-to-use interface suits marketers without video editing experience and is excellent for e-commerce businesses needing product videos.
Of course, there are some limitations. Limited customization options compared to other editors and a higher price point may be prohibitive for smaller creators.
6. VidLab
VidLab is a comprehensive video editing application for iPhones that is trusted by millions and featured by Apple. This powerful mobile editor offers multi-track, multi-clip editing capabilities alongside essential creative tools for text animation, graphics integration, and cinema-quality visual adjustments– all designed for creating standout social media content on the go. VidLab is ideal for editing videos on the go with its multi-track, multi-clip editing capabilities.
The VidLab Pro subscription unlocks premium features, including hundreds of designer fonts, thousands of design elements, advanced animations and transitions, extensive video overlays and sound effects, full 4K export with customizable frame rates, and watermark removal.
VidLab Pricing:
-
VidLab offers a free app with various in-app purchase options ranging from $0.99 to $59.99, including monthly ($9.99) and annual PRO ($29.99) subscriptions, as well as individual feature purchases for removing watermarks ($1.99), adding effects ($0.99-$3.99), unlocking fonts ($0.99), and accessing a Creative Ambition Artwork Pack ($1.99).
Pros and Cons
One of VidLab’s strengths is its mobile-friendly design, which is ideal for on-the-go editing. Its simple interface is suitable for casual users who create content primarily on smartphones, and it is perfect for creators who need to edit and post quickly while traveling or at events.
That said, VidLab has limited advanced editing tools compared to desktop platforms.
7. Moovly
Video creation costs can add up over time. That’s especially true when working with a platform like Moovly, which offers many advanced features.
Moovly is a video creation platform that uses AI to simplify content production. Its suite of tools includes script generation, voice-to-text transcription in over 130 languages, professional voice-over synthesis with 1200+ voice options, instant translation services, and smart asset discovery from a library of over 120 million media elements. That’s a lot of power at your fingertips.
Organizations can customize Moovly to fit their needs. That means teams can work within a branded environment that maintains consistency across all content. Moovly supports enterprise deployments with existing workflow integration and white-label solutions for partners.
Moovly Pricing:
-
A free plan that lets you create 2-minute SD videos with watermarks.
-
Pay as you go at $20/video with volume discounts available.
-
A subscription plan at $49.92/month (billed yearly) includes 600 annual credits and full HD features at less than $1/video.
-
Enterprise plans with customizable environments, collaboration tools, and volume pricing for companies and agencies.
Pros and Cons
Moovly has some significant advantages. Its integration capabilities can streamline publishing workflows. It supports both animated and live-action videos. And it’s great for teams that need consistent branding across multiple videos.
However, there are some downsides. The learning curve is higher than that of more straightforward editors, and enterprise-level features may be overkill for individual creators.
How to choose the best social media video editor
When choosing a social media video editor, there are a few key factors to consider.
Budget is one of them. Do you need a free tool, or are you willing to invest in a subscription-based service? Paid tools typically offer more professional capabilities that can make your content stand out.
Device compatibility is another factor. Make sure the editor is compatible with your preferred workflow, whether that’s mobile or desktop. Mobile editors offer convenience but may sacrifice advanced features, while desktop platforms provide more control but less flexibility.
Finally, think about your specific needs. Do you need AI-driven automation for faster production? Advanced effects for more polished content? Creating video ads is also crucial for enhancing audience engagement and improving marketing strategies. Or collaboration tools for team projects? The right editor should align with your content requirements and growth goals.
Why Vidpros is your partner in social media video editing
At Vidpros, we understand the importance of high-quality video content for social media success. We’ve helped creators produce professional-grade videos for years. We use cutting-edge technology to enhance your content creation process without the steep learning curve associated with complex editing software.
Our team is dedicated to delivering consistent quality that aligns with your brand’s vision. Whether creating daily short-form content for TikTok or producing in-depth tutorials for YouTube, we can help you create content that resonates with your audience.
Capping off
The best social media video editors don’t just help you create content– they help you build a recognizable brand presence that stands out in crowded feeds. Choosing the right tool and partnering with experts like Vidpros can enhance your social media content and captivate your audience like never before.
Ready to take your social media video content to the next level? Let’s talk! Book a call with Vidpros today to explore how our expertise can help you create stunning, engaging videos that connect with your audience.
