If you want your practice to be everywhere at all times, video marketing is the way to go. It allows dental practices to capture and present their expertise to existing and potential clients.
Video marketing is an opportunity for dental practices to create educational and entertaining content, which leads to increased brand awareness and patient engagement.
With video marketing, you can build trust, boost your website visibility, and improve user experience, resulting in a healthy online presence and consistent patient engagement.
Here, let’s talk about video marketing strategies for dentists.
Benefits of Video Marketing for Dentists
Video marketing allows dentists to stand out in a crowded market.
Here are the reasons why video marketing is important to dental practices:
Reach Prospective Patients
Video marketing allows dental practices to showcase their skills and care. It is a more comprehensive and personal way to market their practice than written content.
Moreover, humans are naturally visual creatures. We will get hooked on the visuals.
Studies have shown that dental practices utilizing video marketing find that patients retain information better with videos, increasing conversion rates.
With recent technological advancements, creating a high-quality video has become easier and more cost-effective than before.
Resonate with the Audience
Video marketing also clearly shows what the target market wants, which can inform future campaigns.
Using video analytics, you can track engagement metrics like likes, shares, comments, and videos. This lets you gain insights into what content resonates with the target market.
Knowing what content resonates with the target market allows dentists to create videos accordingly to ensure maximum visibility.
Build Trust With Viewers
Potential patients need to trust you if you provide care that meets their needs.
Although building trust is a long process, videos can help enhance your credibility.
By demonstrating your expertise, you are showing potential patients what they can expect if they use your services.
High-quality educational resources also improve your practice’s credibility. Hence, make sure to include expert insights in your videos to provide information and instill confidence in patients.
Improve SEO and Website Visibility
Videos can also improve your search engine optimization (SEO) and website visibility.
SEO combines different elements of your website’s content and design. Thus, including video scans can help improve your search rankings.
Search engines like Google and Bing often feature videos showing results, especially informative and educational videos.
Hence, adding content that breaks down dental treatments on your website can boost the possibility of a local searcher finding your practice.
Improve User Experience
Videos help break up the burden of a wall of text on your website, engaging the audience and ensuring a great user experience.
Videos also encourage people to spend more time on your website.
If you have an engaging video on your website, people will take the time to watch and read the content.
With videos, you can enhance what you already have and engage your audience to stay on your site.
When people stay on your website and have a good experience with it, it sends a positive signal to search engines to rank your content higher in search results.
Earn More Backlinks
When people share videos, it leads to getting more relevant backlinks to your content.
Considering that the quality and number of backlinks affect search engine rankings, getting backlinks for shares is a huge plus of video marketing for SEO.
For example, an established dental website notices your content and wants to tell its audience about your practice. This allows the website’s readers and audience to notice your practice and gain link equity from the backlink.
An Ahrefs study showed that 91% of web pages don’t get traffic from Google due to a lack of backlinks.
Hence, you can leverage video marketing to increase backlinks and engagement to your website by creating relevant and engaging videos to considerably increase rankings and traffic.
Types of Videos To Make
Here are some of the types of videos you can create to market your dental practice:
Video Testimonials
You can make patient testimonials who are satisfied with your service and leave you with a glowing review.
These videos are highly effective and can lead to word-of-mouth referrals.
Patient testimonial videos can effectively build trust in your practice’s professionalism. It also encourages easy sharing across social media channels and attracts recommendations.
A Wyzowl study in 2020 showed that testimonial videos highly influence 79% of purchase decisions because they add authenticity to your practice.
It also allows patients with similar problems to connect with your practice and feel confident in booking your services.
Oral Health Tips
Dentists can leverage video marketing by sharing oral tips.
It boosts your brand visibility and can position your dental practice as a valuable source of practical oral solutions.
Hence, your videos can help viewers who are looking for helpful dental tips. Creating an informative, high-quality video increases the chance of sharing, which leads to improved brand visibility.
Educational Content
Breaking down complex health topics is best explained in videos.
Video marketing allows you to break down content into short videos to post on short-form platforms such as YouTube Shorts, TikTok, and Instagram.
This includes videos explaining a certain aspect of dentistry, such as a particular procedure and treatment.
A study by Wyzowl in 2020 showed that 8% of consumers believe that businesses should use explainer videos to talk about their products or services, especially in healthcare like dentistry.
Tutorials and explainer videos can allow dentists to build trust within the community while demonstrating their expertise.
Interviews and FAQ Videos
FAQ videos can help patients ease their worries before they book your services.
These videos can be anything from expert insights to a Q&A between you and a patient or a colleague. You can compile the questions you receive in the comments for a FAQ session.
This allows a laid-back approach to educational content and shows a more human side of dentistry, improving the communication between patients and dentists.
Explainer Videos
With explainer videos, you can break down specific treatments, highlighting what paints can expect from the procedure and the benefits it can offer.
You can also create videos on preventative care to emphasize the importance of regular checkups to increase dental health awareness.
Before-and-After Transformations
Showcasing a side-by-side comparison of the before and after is the best way to convince potential patients to book your dental services.
This video marketing strategy is persuasive but not pushy or forceful. This type of video serves as proof, which is best for sharing on social media platforms to increase your brand visibility.
It also shows real examples of patients, which is undoubtedly the best way to showcase your capabilities as a dentist.
Procedure Walkthroughs
This kind of video helps clarify a patient’s doubts or concerns about a specific dental procedure.
Procedure walkthrough videos explain treatment and operations in small, digestible steps, showing the patient what to expect during their scheduled service.
You can post a “dental filling walkthrough” to show all necessary steps, such as anesthesia, isolation, removal of decay, and filling placement.
This type of video can help prepare patients and get into the right state of mind before the procedure.
Dental Video Marketing Strategies
Now that we know the importance of videos in dental marketing, here are 10 strategies you can apply in your practice:
Craft a Compelling Narrative
Showcasing a compelling brand story video lets viewers connect personally with your practice.
Your narrative should reflect your brand persona and resonate with your community’s values, making your marketing efforts more relatable.
Highlight your practice’s unique local identity to attract potential patients who value local authenticity.
Utilize Multiple Platforms
Do not just post videos on your website. Utilize social media and video-sharing platforms such as YouTube, TikTok, Instagram, and Facebook.
You can also join local Facebook groups and community forums to connect with the community further. This increases your practice’s visibility and drives engagement.
Build a Loyal Following
Improve your local marketing efforts by posting video tours of your practice on Yelp or Google Business Profile. This strategy can improve your local SEO, making your practice more discoverable.
You can also interact with customers regularly through comments and mentions on your videos to foster a sense of community and encourage repeat engagement.
It is also important to create a loyal fanbase that will follow you when you move platforms and transition to different dental video content platforms.
Social Media Ads
You can leverage social media ads like Facebook and Instagram to target your local audience further.
These ads can help you showcase your practice’s services, highlight special promotions, and introduce new offers.
You can use eye-catching graphics and concise messages to capture attention.
Local SEO
Include local SEO in your video marketing strategy.
You can optimize your video titles, tags, and descriptions with relevant keywords to improve search visibility.
You can also use geo-tags to make your videos more relevant to local searchers.
Moreover, posting video content on a regular basis enhances your search rankings, ensuring that more potential patients are drawn to your practice.
The Bottomline
Your website can help you reach new patients and retain your existing clientele. However, to achieve these goals, you need the right content.
This is where video marketing excels. Videos can make your practice more memorable and convert viewers into patients.
If you want to create videos for your practice but do not know how to edit them, you’ve come to the right place!
We at VidPros are dedicated to helping clients edit their videos, allowing them to create engaging videos without the stress of editing.
Book a free consultation call with us today!
